Getting Upfront and personal with Brandcast

Using video and motion design to create a Broadway-worthy show

A big debut calls for a big splash

2022 marked the first live version of YouTube Brandcast in three years, and the brand’s first time presenting at Upfronts.

With sweeping animations designed across 12 immersive screens, we helped YouTube bring Times Square-impact to an intimate NYC theater venue.

Info advertisers need, and entertainment they love

We used motion design to help YouTube deliver performance data that packs a punch. The seamless combination of hero numbers, fun visuals, and celebrity cameos turned a business pitch into a must-see show.

Broadcasting Brandcast for millions

We couldn’t get Lizzo for all the living rooms and post-show press, but we designed the next best thing with a live broadcast package and marketing collateral to keep the momentum going.

Click here to watch a collection of the show’s best moments.

Let's get to work.

We make things that work for you. Have a thing? Let’s exchange info.

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