Storytelling our way through the YouTube revolution partnering with the world’s largest video platform since the early days of influencers, we’ve supported the brand’s evolution by exploring and activating new storytelling styles for distinct products and initiatives.
When YouTube Works evolved their U.K. advertising award program for U.S. markets for the first time, Modicum was tasked with activating and evolving their simple brand identity for a web registration portal. Using custom 3D icons and illustrations, our landing page effectively guided users through the submission process.
22 social posts. 140 million votes. One winner. To celebrate their 10th anniversary, YouTube partnered with the Webby Awards to launch a “best online ad” voting campaign, promoted by Modicum with a series of snackable social posts. The style we produced in Twitter-ready graphics balanced YouTube’s modern brand with hand-drawn sketches and throwback visual references.
To make complex ad programs feel much simpler for their buyers, Modicum helps YouTube craft new global and specialized sales narratives. Clean slide layouts and minimal text elevated by eye-catching animated infographics, GIFs, and videos make it easier for brands to understand and leverage new offerings.
When YouTube’s Player for Publishers division needed a more targeted sales narrative for editorial and news media advertisers, we structured their story around the most memorable reasons to believe. Our minimalist design, paired with thematic visual repetition, reinforced key ideas throughout.
When YouTube and Modicum team up, every effort makes a bigger impact. From insights drawn through bird’s-eye visibility to consultative support on ever-shifting best practices and producing assets with multi-use in mind, our creatives go above and beyond to take every project further.