We rebranded Bloomberg Media to showcase the power of the Bloomberg brand without getting lost in complicated charts, outdated colors, and jargon-heavy messaging. We took the brand from square one to ‘square-done’ by crafting a new palette, type system, brand animations, and a powerful, repeatable tagline and tone of voice.

The rebrand enabled Bloomberg Media to stand out in a crowded media landscape, reinforcing the heritage of its parent brand, defining and highlighting its unique qualities, and simplifying its entire offering for an audience of busy buyers.