A Samsung TV shown against a black background with Samsung-branded gradient pink, blue, and purple lines.

Creating for scalable growth

As a new and rapidly growing player in the advanced TV advertising industry, Samsung Ads needed to scale quickly to recruit high-quality talent, educate audiences on new advertising methods and platforms, and share insights and research that demonstrate ROI.

Working smarter and harder

Modicum jumped in to explore and activate Samsung Ads across video, marketing, sales, events, and social to build brand credibility. We fully integrated into the team’s operational framework to deliver consistently on rapidly expanding creative needs.

Delivering an immersive experience everywhere

From the three-story superscreen at the Samsung 837 exhibition space to your everyday mobile screen, we create immersive brand experiences wherever a person encounters Samsung Ads. With mobile always top of mind, utilizing video and motion effects delivers a sound and succinct message for small screens.

Distilling content into attention-grabbing social

We always work to make good content go further, translating Samsung Ads’ show-stopping event experience into bite-size, scroll-friendly chunks for social media, increasing longevity and reach.

Earning more ROI on event engagements

Onsite at annual conferences like CES and Ad Week NY, we engage event-goers with the right message at the right time. Combining OOH/banner advertising, video, and keynotes, we help Samsung Ads earn more onsite meetings with key stakeholders and drive better event outcomes.

Three Samsung Ads promotional materials featuring photos, graphics, and text against a blue and purple gradient background.A photo of a Samsung Ads panel talk in front of a live audience at an event.A photo of Samsung Ads promotional booklets arranged on a table. Text on the booklets say “Start with Samsung Ads.”A photo of a Samsung Ads promotional material next to a vase of white flowers on a table.A collection of Samsung Ads promotional materials with blue, pink, and purple gradient graphics against a blue background.A photo of a Samsung Ads banner onsite at an event. Black banner text says “Samsung Ads. samsungads.com.”

Reinforcing the message with sales enablement

We jump-started the Samsung Ads sales team’s approach with leave-behinds and downloadables that combine captivating visuals with attention-getting callouts, allowing them to maximize efficiency and give their messaging more staying power.

A Samsung Ads marketing booklet showing a TV inside a living room with white and black text surrounding the image.

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