We brought the magic of Google Photos out of the app and across screens by revealing new tools and showing how they amplify visual memories.

We designed and animated launch assets for updates like Ask Photos, Video Remix, and Face Retouch. By blending real imagery with abstracted UI elements, custom typography, and slick motion design, our bold approach communicated the ease and enjoyment of these advanced creative tools. We then scaled the creative seamlessly across social platforms and blog posts to drive user adoption and engagement.