We brought the magic of Google Photos out of the app and onto the page by not only revealing new features but also showing how those features amplify your photo memories.

We designed, animated, and wrote launch videos for Backup, Video Editor, Magic Editor, and other features that make good memories even better. A bold, colorful approach punctuated by standalone UI and subtle motion elements communicated the ease and enjoyment of the new tools.

The Photos team used our assets across social platforms, blog posts, and sizzle reels.