HSS needed to pack a 160-year punch in a two minute-long legacy and innovation video. To get it done, we built a dynamic grid system, then applied a clean, confident, and human-centered design with a seamless blend of historical imagery and modern visuals. A purposeful and consistent motion language connected the past, present, and future.

After the main event, we put the creative to work even harder across a comprehensive set of social cutdowns designed to work for a variety of audiences across 28 countries.