For Made by Google 2025, Google prompted consumers to “ask more of your phone.” And they asked more of their show too, creating a live, star-studded unveiling event hosted by Jimmy Fallon.

We brought the event’s location to life, channeling the unique spirit of Brooklyn into “Only in New York” interstitials and vignettes. Our animated product intros demoed real features, and we wove Gemini AI tools seamlessly into the show’s design. Over 8 million people watched the YouTube livestream to catch a glimpse of the most advanced Pixel portfolio yet.