Evolving Quizlet’s B2C brand for a new B2B audience
With an entirely unique audience and offering, Quizlet’s advertising arm didn’t fit in with the learning platform’s existing brand.
We jumped in to close that gap, leading the development and execution of the Quizlet Ads sub-brand.
Carrying over the vibrancy of the Quizlet parent brand while embracing a B2B audience, we created a new brand identity with a refreshed look and feel, naming, and foundational messaging.
And we set the team up for success with documented guidelines in a Quizlet Ads brand book.
We readied sales and marketing departments to hit the ground running with landing pages, social assets, ads, one-sheets, emails, videos, and more.
The suite of materials leaned into the uniqueness and value of the Quizlet brand, with fun, audience-focused visuals, human-speak copy, and easy-to-follow UI animations.