Quizlet Ads' brand look and feel, featuring multi-colored, gradient lines and dots against a dark background.

A seamless sub-brand spinoff

Evolving Quizlet’s B2C brand for a new B2B audience

Making an entrance into a new market

With an entirely unique audience and offering, Quizlet’s advertising arm didn’t fit in with the learning platform’s existing brand.

We jumped in to close that gap, leading the development and execution of the Quizlet Ads sub-brand.

New look, same spirit

Carrying over the vibrancy of the Quizlet parent brand while embracing a B2B audience, we created a new brand identity with a refreshed look and feel, naming, and foundational messaging.
 
And we set the team up for success with documented guidelines in a Quizlet Ads brand book.

The right narrative in the right package

We readied sales and marketing departments to make the most of the new brand with a winning submission to the Drum Awards and a wealth of promotional materials, including ads, reports, social assets, and more.

Fun, audience-focused visuals, human-speak copy, and easy-to-follow UI animations made Quizlet stand out among tech- and jargon-heavy competitors.

Winner Highly Commended Award 2023

Digital Industries B2B

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