Yellow David Letterman silhouette logos float on a blue background.

Welcoming an iconic show into a new space

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Our collaboration with Samsung TV Plus

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We helped Samsung TV Plus launch its exclusive Letterman TV channel with an all-Letterman, all-the-time brand identity to go along with it. Using the silhouetted David Letterman logo as our base, we built the visual language and broadcast package.

Maximizing the impact of a two-color palette, our design featured a bold look and feel that blended richness and variety with scalability.

A still from Letterman promotional animations shows a blue silhouette of Letterman paired with bold white and yellow text.
A still from Letterman promotional animations shows bold yellow "LET" lettering against a blue background.
A still from Letterman promotional animations shows bold blue "TER" lettering surrounded by floating Letterman logos.
A still from Letterman promotional animations shows a bold yellow silhouette Letterman logo inside a blue circle graphic.
A Samsung TV Plus promo image shows Letterman TV playing on a TV in a living room. Text reads "Only on Samsung TV Plus."
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