An AI event with feeling front and center
Giving Snapdragon’s new look, new tech, and new experiences their time to shine at Snapdragon Summit
Giving Snapdragon’s new look, new tech, and new experiences their time to shine at Snapdragon Summit
Hosted over three days in Hawaii, Snapdragon Summit is tech giant Qualcomm’s premier event of the year. And this year, it was their big moment to unveil groundbreaking experiences powered by AI and a new look and feel for the brand.
The Qualcomm team trusted us to help make it all happen, from the first public look at their new visual identity, to keynote design and on-site support.
We implemented the new brand system with refreshed fonts and colors, an animated heartbeat graphic, and framing components to help the brand debut make a big splash.
Expressive photography and video brought the user to the center of the story, and dynamic 3D graphics showed off all that the Snapdragon platform can do.
We brought the visual language together and turned a series of announcements into a seamless, cinematic story with an eye-catching countdown, a sweeping grand opening sequence, and compelling speaker content.
Over 500,000 people tuned in to the Snapdragon Summit livestream to hear about Qualcomm’s next wave of innovation—check it out for yourself.
