Getting Upfront and personal with Brandcast
Using video and motion design to create a Broadway-worthy show
Using video and motion design to create a Broadway-worthy show
2022 marked the first live version of YouTube Brandcast in three years, and the brand’s first time presenting at Upfronts.
With sweeping animations designed across 12 immersive screens, we helped YouTube bring Times Square-impact to an intimate NYC theater venue.
We used motion design to help YouTube deliver performance data that packs a punch. The seamless combination of hero numbers, fun visuals, and celebrity cameos turned a business pitch into a must-see show.
We couldn’t get Lizzo for all the living rooms and post-show press, but we designed the next best thing with a live broadcast package and marketing collateral to keep the momentum going.
Click here to watch a collection of the show’s best moments.
