Redefining the future of connected TV across four continents
As a longtime Samsung Ads partner, we helped the sub-brand craft a voice of its own across TV and mobile experiences, event interactions, social media platforms, and digital advertising.
We developed a unique brand look and feel focused on speaking directly to potential clients, injecting energy at the right moments, and building a memorable brand.
Building on a foundation of great content, we translated long-form materials into bite-size chunks for social media, always innovating with new formats to increase reach and longevity.
Connected TV has been around for 15 years, but it’s still considered a new frontier of advertising.
With strategic animation, we showcased UI that looks good and actually makes sense, putting the value of Samsung Ads opportunities front and center and making sure no clients are lost because they just don’t ‘get it.’
Connected TV, Smart TV, streaming TV, advanced TV, OTT. We helped Samsung Ads stand out in a crowded, constantly evolving space by designing a seamless brand system.
From inventive social graphics to thought leadership that looks more like a magazine, we scaled the brand quickly without ever sacrificing excitement.